New Customer Acquisition
Use email for digital acquisition.
Email isn't just for communicating with your existing customers and subscribers, you can build new relationships and foster leads where people spend a significant amount of online time: the inbox.
Allora Media will build you a custom lead plan, leveraged by the channels that add customers. We test, optimize and maintain to find you the best flow of information that yeilds results that make sense, and money, for you. CPM campaigns that land clickers on a newsletter signup page might be your #1 source for subscribers. Paid search ads linked to an information request form could be your best source for warm leads. You may want to send those brand new e-apend names a welcome cascade to keep up brand engagement between newsletters.
Your tools
- CPM: Target and sell
- CPA: Work with warm leads
- CPL: Only pay for successful conversions
- Co-reg: Work with other providers
- Email List Brokerage: Let lists work for you
All you have to do is build a strategy with us, test it, and make a system work for you. You can start with a simple media buy and build some site traffic, or jump in with both feet for a more complex effort.
