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  • Feb 02

    Our Take on the Microsoft Bid For Yahoo!

    The big news this week of course is that Microsoft has unveiled a bid to buy Yahoo! for $31 per share in cash and stock. That equates to a $44.6 billion offer. As most industry analysts and pundits quickly realized, this is basically Microsoft’s latest attempt to try and stack up in the search market vs. Google.

    Microsoft has tried repeatedly to build, rebuild and optimize the various incarnations of their own search engine product and its associated pay per click market tools. To date, in my opinion, they haven’t come close to being successful and remain the third tier...

  • Nov 24

    Adding a Sitemap - More Than Just Usability

    Does your website have a sitemap? A sitemap is a page on your site that lists all the other pages on the site, usually in a tree structure so that a user can easily navigate to any part of the site without rooting around through navigation (here is our sitemap). Aside from the usability service that a sitemap offers your site's human visitors, it also makes a nice place for search engine spiders to go and quickly understand the layout of a website and index all its pages in a fast and effective manner. It wasn't long before Google realized this and embraced an XML format version of...

 

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