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Search Marketing

  • Sep 19

    Plan Before You Move (or Redesign)

    For those of you that know that I just moved into a new house, and that Accession Media moved into a new office-this posting isn’t about either of those. Though some more planning on our house move would have saved a ton of aggravation...

    No, this posting is about moving your website - or rather, redesigning it. If you have an existing website that you are planning on rebuilding or redesigning, make sure you consider what your regular sources of traffic are. Especially if your site is larger (10’s to hundreds of pages) and depends on advertising revenue! Ask yourself...

  • Jun 07

    If You Had to Pick Just One thing…

    We were asked by a potential client the other day - "I know there are a billion factors that go into ranking well in search engines, but if you had to pick one, what would it be?"

    Without pause the answer was: "it has to be backlinks."

    High quality, regularly updated content has the most influence in search engine rankings - but what is the measure of high quality content in eyes of Googlebot? Backlinks, a.k.a. inbound links. These "votes" for the quality of your site from other site owners are the most important key to increasing your natural...

  • Dec 01

    Is This SEO Firm For Real?

    I had an interesting conversation with a potential client the other day. They were looking for some help with search engine optimization or SEO as we like to call it.

    SEO is the component of search engine marketing that aims to get your website pages highly ranked (on the first page of results preferably, at the top of the list even more preferably) in the natural search results…not the sponsored results where you buy your spot. A company purporting to help you rise in the natural search results of the major search engines is often referred to as an SEO firm, or just an SEO....

  • Nov 24

    Adding a Sitemap - More Than Just Usability

    Does your website have a sitemap? A sitemap is a page on your site that lists all the other pages on the site, usually in a tree structure so that a user can easily navigate to any part of the site without rooting around through navigation (here is our sitemap). Aside from the usability service that a sitemap offers your site's human visitors, it also makes a nice place for search engine spiders to go and quickly understand the layout of a website and index all its pages in a fast and effective manner. It wasn't long before Google realized this and embraced an XML format version of...

  • Nov 21

    Is Flash Bad for Business?

    One of the most popular questions I get from new clients is "can we put one of those cool animated movies of my product/service/slogan/etc. as the first thing a users sees when they come to the site…and they we’ll go to the home page?" Wanting your site to move, play music, or speak to customers rather than just display text and images is a very common desire among business owners. Many people see these features as a way to set their sites apart from the competition. Do I agree with these views? The answer, as always, is "it depends."

    Many web...

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