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Search Marketing

  • Sep 14

    Brace For "Instant" Backlash

    If you are involved in internet marketing in any way, shape or form you know that Google launched "Instant" this week. I've reserved comment on it. I've been playing with it, trying to understand what the impact will be on our PPC and SEO clients. As more and more people experiment with searches, we are seeing some interesting things happened. Most interesting to me, is apparent preference of large brand names in the suggested searches as you type.

    Image via CrunchBase

    Throughout Google's life...

  • Jun 18

    Google's PageRank Formula Reloaded

    The PageRank formula is changing again. You might have heard that Google recently was granted a patent based on the "reasonable surfer" idea. For those of you in need of a quick refresh, a reasonable web surfer is someone given a random webpage who keeps clicking links forward to other pages without clicking back. This person eventually gets tired and goes to another random page. The likelyhood that a specific page will be clicked on as the random surfer goes through this process is that page's PageRank. While we're not going to get into the math behind it at this...

  • Dec 17

    Mobile Marketing for Small Business

    We've been getting asked quite a bit lately about how small business can market themselves in this new "mobile" online world. The prevalence of the iPhone and Blackberry have really driven this to the forefront in the mind of marketers. We've put together a brief cheat sheet to give you and overview of where we feel the opportunites are for small business.

    One main point to note is that if a business has a location-based offering - whether it be a single deli, store, shop, or a regional chain of locations – the real “bang for the buck" in mobile...

  • Jun 09

    Don't Outsource Your Soul

    A good friend of mine who runs a marketing consultancy recently told me that he had a client who was looking to outsource their blog to a vendor.  Not the strategy, development or hosting of their blog – but the actual writing of the blog.  I told my friend that wasn’t something Accession Media does and I thought that went against the entire philosophy and tenants of blogging as a communication form.  How can you expect an outsourced vendor or writer to truly become a part of the fabric of your company for a few hundred dollar a month retainer?  You are your...

  • Jul 29

    New Search Engine on the Block

    Cuil (pronounced “cool”) was launched this week by former Google employees, intimidating and challenging Google. Now you’re probably wondering “What could make this new engine so special?” There are a few possible answers to that.

    For starters, Cuil’s index spans 121 billion web pages. They claim that they are 3 times the size of Google’s index, but there’s no way of knowing that for sure…

    “Depending on whose figures you believe, Cuil is less than 20 billion pages away from getting the whole 141 billion shebang...

  • Jun 30

    Google Now Crawls Flash!

    The folks at Google announced yesterday that their latest algorithm release will now be able to crawl and index text-based content that is inside Flash files. I love their wording… In the past, web designers faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines. …understatement of the year! So now all the designers will be jumping for joy since they will have a comeback to the old SEO speech they’ve been getting for years. While we’ve always sustained that Flash and SEO efforts can be...

  • Feb 02

    Our Take on the Microsoft Bid For Yahoo!

    The big news this week of course is that Microsoft has unveiled a bid to buy Yahoo! for $31 per share in cash and stock. That equates to a $44.6 billion offer. As most industry analysts and pundits quickly realized, this is basically Microsoft’s latest attempt to try and stack up in the search market vs. Google.

    Microsoft has tried repeatedly to build, rebuild and optimize the various incarnations of their own search engine product and its associated pay per click market tools. To date, in my opinion, they haven’t come close to being successful and remain the third tier...

  • Jan 29

    Has The Search Marketing Industry Gone Too Far?

    Oh my…I think the SEM/SEO industry may have gone too far…we have our own “awards show.” In the spirit of the Emmy Awards…we have the Semmy’s. I guess it’s kind of cool to be part of an industry that is so enthusiastic about what it does that is has its own “awards” for thought-leading blog postings in the space. However, Matt couldn’t help but be reminded of the “Dundies” episode of The Office.

  • Sep 19

    Plan Before You Move (or Redesign)

    For those of you that know that I just moved into a new house, and that Accession Media moved into a new office-this posting isn’t about either of those. Though some more planning on our house move would have saved a ton of aggravation...

    No, this posting is about moving your website - or rather, redesigning it. If you have an existing website that you are planning on rebuilding or redesigning, make sure you consider what your regular sources of traffic are. Especially if your site is larger (10’s to hundreds of pages) and depends on advertising revenue! Ask yourself...

  • Jun 07

    If You Had to Pick Just One thing…

    We were asked by a potential client the other day - "I know there are a billion factors that go into ranking well in search engines, but if you had to pick one, what would it be?"

    Without pause the answer was: "it has to be backlinks."

    High quality, regularly updated content has the most influence in search engine rankings - but what is the measure of high quality content in eyes of Googlebot? Backlinks, a.k.a. inbound links. These "votes" for the quality of your site from other site owners are the most important key to increasing your natural...

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