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Sep 14
Brace For "Instant" Backlash
If you are involved in internet marketing in any way, shape or form you know that Google launched "Instant" this week. I've reserved comment on it. I've been playing with it, trying to understand what the impact will be on our PPC and SEO clients. As more and more people experiment with searches, we are seeing some interesting things happened. Most interesting to me, is apparent preference of large brand names in the suggested searches as you type.
Image via CrunchBase
Throughout Google's life...
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Jun 18
Google's PageRank Formula Reloaded
The PageRank formula is changing again. You might have heard that Google recently was granted a patent based on the "reasonable surfer" idea. For those of you in need of a quick refresh, a reasonable web surfer is someone given a random webpage who keeps clicking links forward to other pages without clicking back. This person eventually gets tired and goes to another random page. The likelyhood that a specific page will be clicked on as the random surfer goes through this process is that page's PageRank. While we're not going to get into the math behind it at this...
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Sep 28
Google Chrome: Four Weeks On
Thanks to our own Lauren Mattegat for writing the original drafts of this posting!
When Google launched their new web browser, dubbed “Chrome,” a few weeks back, our initial thoughts immediately jumped back to “they are becoming the next Microsoft, they really want to rule the world.” After Google created the Wikipedia-like Knol, We wondered what their next target was – then came Chrome. Chrome is Google’s very own web browser. It is designed to be a new and innovative tool for the media driven Internet we now know. They described it in a comic...
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Aug 04
Knol: A Unit of Google
A knol is a unit of knowledge, and is also Google’s latest invention. Similar to the popular Wikipedia, Knol is a hybrid of an encyclopedia, article submission site, and link aggregator. It allows users to take credit for their work while submitting their view and opinion of a subject. These Knols can also be edited by other users at the writer’s approval. It allows more than one article to be submitted on the same subject, expanding ideas and views. The real kicker comes in when Google adds in their AdSense revenue split advertising system to the formula. People who write...
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Jun 30
Google Now Crawls Flash!
The folks at Google announced yesterday that their latest algorithm release will now be able to crawl and index text-based content that is inside Flash files. I love their wording… In the past, web designers faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines. …understatement of the year! So now all the designers will be jumping for joy since they will have a comeback to the old SEO speech they’ve been getting for years. While we’ve always sustained that Flash and SEO efforts can be...
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Feb 02
Our Take on the Microsoft Bid For Yahoo!
The big news this week of course is that Microsoft has unveiled a bid to buy Yahoo! for $31 per share in cash and stock. That equates to a $44.6 billion offer. As most industry analysts and pundits quickly realized, this is basically Microsoft’s latest attempt to try and stack up in the search market vs. Google.
Microsoft has tried repeatedly to build, rebuild and optimize the various incarnations of their own search engine product and its associated pay per click market tools. To date, in my opinion, they haven’t come close to being successful and remain the third tier...
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May 10
Google Analytics Relaunched - Heavenly!
Google has provided website owners its Google Analytics website traffic tracking and analysis tool for free for quite some time now. When we heard that they were about to put a new face on what was already an excellent analytics tool I must admit that some of our clients and I were quite skeptical about how such a great offering could be improved upon and remain free. Oh how our skepticism was unfounded!
The new interface, features, and functionality are simply fantastic. We work with several clients who have various levels of analytics need. Our larger clients rely on detailed user...
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Nov 24
Adding a Sitemap - More Than Just Usability
Does your website have a sitemap? A sitemap is a page on your site that lists all the other pages on the site, usually in a tree structure so that a user can easily navigate to any part of the site without rooting around through navigation (here is our sitemap). Aside from the usability service that a sitemap offers your site's human visitors, it also makes a nice place for search engine spiders to go and quickly understand the layout of a website and index all its pages in a fast and effective manner. It wasn't long before Google realized this and embraced an XML format version of...
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