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Web Marketing

  • Oct 02

    Internet Marketing Search Engine

    We at Accession Media pride ourselves in our knowledge of all things related to internet marketing. All wise people know, however, that no matter how much you know, you still don't know it all. That's why Accession Media is offering a new FREE tool, Internet Sensei.

    What is Internet Sensei?

    Internet Sensei is a search engine, powered by Google, that the Accession Media team maintains. This search engine only combs through websites with credible information about topics in internet marketing. These topics can range from email and search engine marketing to web design...

  • Aug 04

    Knol: A Unit of Google

    A knol is a unit of knowledge, and is also Google’s latest invention. Similar to the popular Wikipedia, Knol is a hybrid of an encyclopedia, article submission site, and link aggregator. It allows users to take credit for their work while submitting their view and opinion of a subject. These Knols can also be edited by other users at the writer’s approval. It allows more than one article to be submitted on the same subject, expanding ideas and views. The real kicker comes in when Google adds in their AdSense revenue split advertising system to the formula. People who write...

  • Jan 29

    Much Ado About Social Media Marketing

    Back in the late 1990’s and early 2000’s, every marketer wanted a website for their company/product/service. The website would be the silver bullet that would kick-start their marketing and open their business up to massive international markets. They built their sites and ignored them. Mission accomplished!

    By the mid-1990’s some of them were noticing that their websites were static and useless cost centers - unless they were going to put in the time and effort to get some honest to goodness consumer friendly content onto them on a regular basis. That thinking is...

  • Nov 17

    Web Marketing 101 vs. Marketing 101

    We are always getting asked lots of questions that are both tactical and detailed regarding our client’s and prospect’s internet marketing efforts.

    "Should we use HTML or plain text email?" "Should I advertise on Google or Yahoo with my pay per click dollars?" "How can I get page XYZ to come up in Google for the search phrase 'ABC'?" "I want a Flash animation on my home page, is that bad for usability?"

    While these all may be great questions that justify detailed responses and explanations - the way we go about...

  • Sep 19

    Plan Before You Move (or Redesign)

    For those of you that know that I just moved into a new house, and that Accession Media moved into a new office-this posting isn’t about either of those. Though some more planning on our house move would have saved a ton of aggravation...

    No, this posting is about moving your website - or rather, redesigning it. If you have an existing website that you are planning on rebuilding or redesigning, make sure you consider what your regular sources of traffic are. Especially if your site is larger (10’s to hundreds of pages) and depends on advertising revenue! Ask yourself...

  • Dec 28

    3 New Years Resolutions for Web Marketers

    With everyone setting corporate and personal goals for the coming new year, we figured we would perhaps help out with three key things we would recommend you get on top of (if you aren't already) in 2007 to help move your business forward:

    Start tracking something. Anything. Analytics is free now; everyone should be using it to some degree or another. Think about what the measure of success for your website is or should be. Is it the number of page views? Unique visitors? Online sales? Do you know how you did in any of those areas last month? In the last three months? This...
  • Nov 21

    Is Flash Bad for Business?

    One of the most popular questions I get from new clients is "can we put one of those cool animated movies of my product/service/slogan/etc. as the first thing a users sees when they come to the site…and they we’ll go to the home page?" Wanting your site to move, play music, or speak to customers rather than just display text and images is a very common desire among business owners. Many people see these features as a way to set their sites apart from the competition. Do I agree with these views? The answer, as always, is "it depends."

    Many web...

  • Oct 26

    Let’s Start With Some Basics

    I figured the best way to start providing useful information to the small business owner or department head responsible for a corporate web presence would be to cover some of the basics of online marketing today…the points below make up the high level questions I ask when I meet a client for the first time and am trying to get an understanding as to the level of sophistication of their website and online marketing efforts…

    Do you know what users are doing on your website? Analytics is free; there are no excuses anymore for not knowing what’s happening on your...

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