Video
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Jun 25
Viral Web Video For Selling Around A Negative Product Perception
If you want to sell a mini-van to a generation of people who have grown up dreading the day they have to get one, how do you do it? By being sarcastic, satirical, and downright hilarious of course!
Have you seen this "viral" video from Toyota (embedded below)? They have had some rather tame (lame) commercials on TV starring this same fictional family, focusing mostly on the mother character, the obvious target decision marker for such a purchase. But I hadn't seen this one (must be web-only given it's length) until yesterday (thanks OTL).
Seeing as how...
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