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Web Marketing

  • Jun 25

    Viral Web Video For Selling Around A Negative Product Perception

    If you want to sell a mini-van to a generation of people who have grown up dreading the day they have to get one, how do you do it? By being sarcastic, satirical, and downright hilarious of course!

    Have you seen this "viral" video from Toyota (embedded below)? They have had some rather tame (lame) commercials on TV starring this same fictional family, focusing mostly on the mother character, the obvious target decision marker for such a purchase. But I hadn't seen this one (must be web-only given it's length) until yesterday (thanks OTL).

    Seeing as how...

  • Mar 01

    Interview: KGB's Director of Social Media Thomas Falconer

    By now anyone with a television or a radio (or anyone who watched their Superbowl ad) knows that the acronym KGB no longer represents the defunct Russian intelligence agency. These days KGB stands for "Knowledge Generation Bureau", the new "ask anything" mobile texting service that has been doing the traditional media marketing equivalent of carpet bombing. KGB ads are everywhere - television, radio, major sporting events, billboards, and just about any other place you can think of.

    While the traditional media blitz is impressive, and no doubt critical, no modern...

  • Dec 26

    Accession Media President Josh Katinger Interviewed on FoxBusiness.com

    Confession - my last posting wasn't just a spur of the moment thing.  It was the results of a little prep work I did for an appearance on FoxBusiness.com's daily live webcast.  Fox reporter Kathryn Tuggle interviewed me for her article titled "Get Listed in Today's Mobile 'Yellow Pages.'"  I greatly enjoyed the interview and Kathryn thought highly enough of me to invite me in to be on the webcast.

    Thanks to our friend and now client David Lewis, founder of HR consultant OperationsInc for the original hook up!

    Watch the latest...
  • Dec 17

    Mobile Marketing for Small Business

    We've been getting asked quite a bit lately about how small business can market themselves in this new "mobile" online world. The prevalence of the iPhone and Blackberry have really driven this to the forefront in the mind of marketers. We've put together a brief cheat sheet to give you and overview of where we feel the opportunites are for small business.

    One main point to note is that if a business has a location-based offering - whether it be a single deli, store, shop, or a regional chain of locations – the real “bang for the buck" in mobile...

  • Sep 28

    Using The Web to Sell Another Cup of Coffee

    When you are a big-brand franchise like Dunkin’ Donuts, your business model is based on high volume sales of low cost items. For example, cups of coffee. With scale like Dn'D has, selling one additional cup of coffee to a small percentage of your customers each day can create massive incremental revenue.

    Too often brands look at the web as merely a place to aggregate brand loyalty, build fan clubs, and communicate with customers about offers and promotions. Not that those are bad things mind you. When done well those efforts can pay off, however Dn'D has built...

  • Oct 02

    Internet Marketing Search Engine

    We at Accession Media pride ourselves in our knowledge of all things related to internet marketing. All wise people know, however, that no matter how much you know, you still don't know it all. That's why Accession Media is offering a new FREE tool, Internet Sensei.

    What is Internet Sensei?

    Internet Sensei is a search engine, powered by Google, that the Accession Media team maintains. This search engine only combs through websites with credible information about topics in internet marketing. These topics can range from email and search engine marketing to web design...

  • Aug 04

    Knol: A Unit of Google

    A knol is a unit of knowledge, and is also Google’s latest invention. Similar to the popular Wikipedia, Knol is a hybrid of an encyclopedia, article submission site, and link aggregator. It allows users to take credit for their work while submitting their view and opinion of a subject. These Knols can also be edited by other users at the writer’s approval. It allows more than one article to be submitted on the same subject, expanding ideas and views. The real kicker comes in when Google adds in their AdSense revenue split advertising system to the formula. People who write...

  • Jan 29

    Much Ado About Social Media Marketing

    Back in the late 1990’s and early 2000’s, every marketer wanted a website for their company/product/service. The website would be the silver bullet that would kick-start their marketing and open their business up to massive international markets. They built their sites and ignored them. Mission accomplished!

    By the mid-1990’s some of them were noticing that their websites were static and useless cost centers - unless they were going to put in the time and effort to get some honest to goodness consumer friendly content onto them on a regular basis. That thinking is...

  • Nov 17

    Web Marketing 101 vs. Marketing 101

    We are always getting asked lots of questions that are both tactical and detailed regarding our client’s and prospect’s internet marketing efforts.

    "Should we use HTML or plain text email?" "Should I advertise on Google or Yahoo with my pay per click dollars?" "How can I get page XYZ to come up in Google for the search phrase 'ABC'?" "I want a Flash animation on my home page, is that bad for usability?"

    While these all may be great questions that justify detailed responses and explanations - the way we go about...

  • Sep 19

    Plan Before You Move (or Redesign)

    For those of you that know that I just moved into a new house, and that Accession Media moved into a new office-this posting isn’t about either of those. Though some more planning on our house move would have saved a ton of aggravation...

    No, this posting is about moving your website - or rather, redesigning it. If you have an existing website that you are planning on rebuilding or redesigning, make sure you consider what your regular sources of traffic are. Especially if your site is larger (10’s to hundreds of pages) and depends on advertising revenue! Ask yourself...

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